Choosing the right marketing strategy for your restaurant is essential to ensure its success. But between traditional advertising and digital marketing (Agen Pemasaran Digital Jakarta), difficult to navigate. We’ll help you see things through with these 10 restaurant marketing strategies.
Target your customers
Before deciding on the best marketing strategy to adopt, you will need to determine what audience you want to attract to your restaurant. Is its concept more made for a young, family or professional audience? Rather wealthy people who have time or more modest and busy people?
Menu by QR Code
No matter what solution you choose to show your menu in the form of a QR code, this type of menu is becoming more and more popular. Structure this to be permanent and avoid small scraps of paper. In addition to being more hygienic there is a great advantage: No need to wash them like traditional menus.
Make your QR code a permanent set up easy to clean by cleaning the table and you will also gain in efficiency with your employees. Less wasted time = less wages.
Use Google My Business and Google Ads
The restaurant marketing tool par excellence is Google who created it. This is Google My Business which offers local referencing in search results in order to highlight the businesses present in a given territory. Remember to create your account and provide all useful information (address, contact, opening hours).
The other interesting tool, also created by the giant Google, is Google Ads. If you want to position yourself online with a competitive keyword, for example “pizzeria Saint-Jérôme”, it may be difficult to stand out as there are so many restaurants. In this case, it can be very beneficial to budget to appear first in the search results and, therefore, attract many more customers to your establishment ‘see example with invinia fast boat & distributor besi tangerang.
Be active on social networks
It’s no longer a secret that social networks have become marketing tools in their own right. Being present on the networks is therefore essential, but it is not enough. You also have to be active and offer new content regularly. As for the question of which social network to favor, the answer will mainly depend on the target audience that you will have defined in point 1. Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok… each platform has a different audience. Study the habits of your customers to choose the appropriate social networks as well as the ideal publication times. Show your latest restaurant supplies and commercial kitchen equipment.
Create a website
In addition to social networks, it is important to create your own website. So you can show what makes your restaurant special in your own way. You could also add your news, a blog and a photo gallery, for example. So many opportunities to share why your restaurant is a must in your region.
It is possible to offer the orders via known platforms or to program your online ordering system. Call us to start the job.
